T Level Marketing Route: Suggested Placement Targets

A reference list of suggested Employability and Technical skills targets for the T Level Marketing route, to help set learning goals for students on their industry placement.

Employability Skills

• Professional Communication: Use appropriate verbal and written communication tailored to different audiences. Demonstrate effective listening and presentation skills in meetings and stakeholder interactions.
• Teamwork and Collaboration: Work effectively as part of a team to complete tasks and contribute to group objectives. Participate in collaborative projects, showing respect for diverse perspectives.
• Effective Time and Task Management: Meet deadlines and manage workload effectively using planning tools (e.g. Gantt charts). Prioritise tasks based on urgency and importance within marketing projects.
• Problem-Solving: Identify and analyse problems and evaluate potential solutions to resolve them. Demonstrate initiative by seeking solutions independently before asking for help.
• Reflective Practice: Regularly reflect on performance and identify areas for improvement. Maintain a learning journal or log to track progress and feedback.
• Professional Conduct: Demonstrate punctuality, reliability, and a positive attitude in the workplace. Adhere to organisational policies including data protection, confidentiality, and ethical standards.

Technical Skills

• Market Research and Analysis: Design and conduct primary and secondary research using tools like Google Forms or SurveyMonkey. Analyse data using spreadsheets and present insights to inform marketing decisions.
• Engaging Customers and Stakeholders: Create stakeholder maps and communication plans using tools like Mendelow's Matrix. Engage with stakeholders through appropriate channels (email, presentations, social media).
• Planning a Marketing Campaign: Contribute to the development of integrated marketing campaigns across digital and offline platforms. Use persona development tools (e.g. HubSpot) to define target audiences and tailor messaging.
• Creating and Managing Content: Write and proofread marketing copy for blogs, social media, and press releases using copywriting techniques. Use a content management system (CMS) to publish and manage digital assets (e.g. WordPress).
• Using Digital Marketing Tools: Use marketing automation software, CRM systems, and analytics tools to support campaign delivery. Apply SEO principles and keyword research to improve online visibility.
• Marketing Campaign Evaluation: Use KPIs and metrics (e.g. ROI, engagement rate, conversion rate) to evaluate campaign effectiveness. Present findings and recommendations for improvement using business analysis tools.
• Project Management: Assist in the planning and execution of a marketing project or campaign, and contribute to the evaluation of a project's success.

Source document attached below.